Established in 2011, Palms Sports LLC is a UAE-based company that promotes sporting activities to UAE Nationals and the community in general. More than just a sports company, we work alongside Royal Group to emphasize the importance of sports in daily life with a remit to integrate sports into the very fabric of society. We believe that by encouraging our nation to take part in regular sporting activities, we can deliver the physical, mental and health benefits that will empower our people to become the strong, confident, respectful, and strategically-minded leaders of tomorrow.
What We Do?
A 360° sports company, we are the leading provider for sports training programs in the UAE, and enjoy a competitive advantage with regards to Jiu-Jitsu, mixed martial arts, and combat sports. We continuously strive to raise awareness and participation by highlighting the physical, mental, and health benefits of these sporting activities.
We share a vision to make the UAE – and in particular, the city of Abu Dhabi – a hub for mixed martial arts and combat sports. In order to achieve this vision we are placing these sports at the heart of efficient and effective programs that will benefit our community.
Whether you require a sports training program or wish to manage all aspects of a sports program and facility, we can help. We can manage every stage from program conceptualization through to final execution; creating a customized program that manages the necessary facilities, manpower, and equipment.
His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, has a well-documented interest in sports, and in particular, the martial art of Jiu-Jitsu. His Highness has the ambition of making the UAE, and specifically Abu Dhabi, a center for Jiu-Jitsu by designating it as the UAE National Sport. His Highness believes that by practicing the art of Jiu-Jitsu, people can change their mentality and take broad strides towards a brighter and clearer direction. Having seen the positive changes and the impact that Jiu-Jitsu has had on his son’s character and attitude, His Highness says: “If I invest it in my son, I will invest it in my country.”
His Highness recognized that local physical education programs did not feature martial arts, and he took the initiative to introduce a comprehensive Jiu-Jitsu program to public schools, and other authority organizations across the emirate of Abu Dhabi.
Palms Sports was founded with a mandate to execute this program to fulfill the vision of His Highness Sheikh Mohammed bin Zayed Al Nahyan. Palms Sports is now integrating mixed martial arts into sports programs across UAE.