Our Mission

Inspire and promote a healthy lifestyle through diverse, quality recreational opportunities. Enhance lifelong learning and good habits through the practice of sports and martial arts and provide fully-customized sport services for the benefit of our clients and communities through sports-based skills, tools, and values that can improve lives in other ways.

Our Vision

Develop a mentally and physically active community that possesses the tools to maintain a healthy lifestyle and the continued desire to achieve.

Our History

His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, has a well-documented interest in sports, and in particular, the martial art of Jiu-Jitsu. His Highness has the ambition of making the UAE, and specifically Abu Dhabi, a center for Jiu-Jitsu by designating it as the UAE National Sport. His Highness believes that by practicing the art of Jiu-Jitsu, people can change their mentality and take broad strides towards a brighter and clearer direction. Having seen the positive changes and the impact that Jiu-Jitsu has had on his son’s character and attitude, His Highness says: “If I invest it in my son, I will invest it in my country.”

His Highness recognized that local physical education programs did not feature martial arts, and he took the initiative to introduce a comprehensive Jiu-Jitsu program to public schools, and other authority organizations across the emirate of Abu Dhabi.

Palms Sports was founded with a mandate to execute this program to fulfill the vision of His Highness Sheikh Mohammed bin Zayed Al Nahyan. Palms Sports is now integrating mixed martial arts into sports programs across UAE.

About Us

Established in 2011, Palms Sports LLC is a UAE-based company that promotes sporting activities to UAE Nationals and the community in general. More than just a sports company, we work alongside Royal Group to emphasize the importance of sports in daily life with a remit to integrate sports into the very fabric of society. We believe that by encouraging our nation to take part in regular sporting activities, we can deliver the physical, mental and health benefits that will empower our people to become the strong, confident, respectful, and strategically-minded leaders of tomorrow.

What We Do?

A 360° sports company, we are the leading provider for sports training programs in the UAE, and enjoy a competitive advantage with regards to Jiu-Jitsu, mixed martial arts, and combat sports. We continuously strive to raise awareness and participation by highlighting the physical, mental, and health benefits of these sporting activities.
We share a vision to make the UAE – and in particular, the city of Abu Dhabi – a hub for mixed martial arts and combat sports. In order to achieve this vision we are placing these sports at the heart of efficient and effective programs that will benefit our community.
Whether you require a sports training program or wish to manage all aspects of a sports program and facility, we can help. We can manage every stage from program conceptualization through to final execution; creating a customized program that manages the necessary facilities, manpower, and equipment.

Our Values

Excellence: We provide highly-effective and customized training programs that inspire our communities to achieve their potential.
Healthy Life Style: We enhance physical, mental and emotional well-being by developing an appreciation of physical fitness and a long term commitment to health.
Leadership: Our programs develop leadership skills and encourage initiative and responsibility.
Discipline: We provide the tools that help to develop self-discipline and self-control across every area in life.
Determination: We help our clients to develop an unwavering focus to the attainment of success.
Sportsmanship: We believe that essential life qualities can be obtained through sports such as the acceptance of rules, affiliation with opponents and acceptance of outcome.
Self-confidence: We generate self-confidence and enable the skills acquisition necessary to overcome life challenges.

Our Goals

Create programs that are customized to the needs of our clients and communities.
Provide versatile, highly-efficient and effective services.
Enrich the mental and physical capabilities of UAE Nationals and the community through the consistent practice of sports.

Our Programs Objectives

Teach life values through engagement in sports.
Find ways to integrate sports into daily lives.
Create customized plans to suit individual needs.
Find a new and exciting approach to training.
Maximize athletic potential.
Increase body awareness, confidence, and self-esteem.
Increase the enjoyment of sports and physical activity.