Palms Sports Businesses

UAE Warriors

Conceptualized as a platform for local and international fighters to showcase their combat skills and entertain audiences across the globe, UAE Warriors has to date realized 19 events, including 5 in 2020 despite the significant challenges presented by Covid-19. Relaunched in January 2019 under the revamped management of Palms Sports, the unprecedented success attained in terms of both production and fan engagement has catapulted the promotion to new heights.

Al Qudra Sports Management LLC

Al Qudra Sports Management LLC (AQSM) is a joint venture between Palms Sports and Dubai Investment Company. Established in 2002, AQSM has more than 2 decades of sports & recreation facilities management experience in the UAE. The Company operates in all aspects of the sports and recreation field by managing and consulting sports & recreation clubs amongst many other sports related services. AQSM specializes in sports & recreation facilities consultation and management with a wide array of services to suit our clients’ immediate and long-term requirements.
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Al Rabeeh School

Al Rabeeh School, Abu Dhabi opened its doors more than 40 years ago in September 1979. It is not only regarded as one of the top 10 British curriculum schools in Abu Dhabi but also a school of choice with a rich history of successes in the UAE, with approximately 950 students/year. The school is situated in Muroor Rd, Hadbat Al Za’faranah, in Abu Dhabi, UAE.
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Al Rabeeh Academy

Al Rabeeh Academy, a new school built with state-of-the-art facilities and located in Mohammed Bin Zayed City, in Abu Dhabi. The Academy opened its doors recently in 2017 and proudly celebrated their first GCSE results in 2021. Over the years, both schools have established a strong reputation in their respective markets and are recognized for academic excellence.
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At Pyxis, we are a full-service event and brand management firm devoted to aiding our customers in achieving their goals via linking up concepts with implementation. Our narrative is one of aspiration, cooperation, and success. Our team is composed of originators, achievers, and pioneers, all concentrated on crafting significant experiences. With us, outstanding accomplishments are the norm. We bring value and convert our customers’ visions into reality.
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Direct Trading LLC

Having already established Palms Sports as a major player in the wholesale and distribution of sports equipment, we are now strengthening our market position by reinvigorating our supply chain dynamics and network through the acquisition of Direct Trading.
Palms Sports acquired 60% equity in 2022, in the Dubai-based sports equipment and apparel wholesale distributor established in 2001.
Direct Trading was established in year 2001 and has invigorated the distribution landscape with high-profile brands of sportswear such as Adidas, sports equipment and bicycles, supplying in wholesale to the likes of Go Sport, Decathlon, Sun & Sand Sports, Galaxy Sport etc. Direct Trading is also the exclusive MENA agent for Adidas MMA, UFC gyms and equipment, Cristiano Ronaldo apparel and Jamis Bikes amongst others.
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A gaming company specializing in location-based virtual reality entertainment with installations across major malls in GCC and Europe.

  • Focuses on gaming design, software development and simulator manufacturing
  • Holds exclusive licenses with Hasbro’s Transformers and Discovery Channel
  • Currently operates across many malls in GCC and Europe, including Dubai Mall and Selfridges, London
  • Pixoul flagship venue launched (Al Qana, Abu Dhabi).

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