Investments & Subsidiaries
Who We Are
Palms Sports is more than a sports company. Originally established in 2011 as a Jiu-Jitsu training provider, Palms Sports has since evolved in every sense and now sits firmly as the leading sports management company in the MENA region. Despite the newfound focus on diversification and investment, the heart of Palms Sports has, and always will be, the delivery of mass-scale, world-class sports programs to the many facets of Emirati society.
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What We Do
Sport Management & Marketing
In order to build overall success, we are cognizant that sports programs must be opportunely managed and marketed. We bring the knowledge, experience, and expertise of premium sports management and marketing.
Sports Consultancy
We serve as trusted consultants for a number of national and global partners, with projects ranging from destination management, through to league establishment, to investment thesis and due diligence.
Event Management
Palms Sports delivers some of the largest events of their kind, anywhere in the world – ranging from Guinness World Record attempts, through to sports competitions in excess of 10,000 competitors, to press conferences and product launches.
Investments
Palms Sports now actively manages an additional 10 companies, ranging from sports apparel and equipment distribution to virtual reality gaming, through to a thriving network of private schools.
Sports & Community Programs
Fueled immensely by the world-renowned Schools Jiu-Jitsu Program – over the past 12 years Palms Sports has effectively developed a water-tight operational blueprint for scalable sports training programs.
Sports Equipment
Palms Sports provides the complete range of sports equipment and uniforms, benefitting from over a decade in the market and substantial purchase volumes to ensure our partners are offered the best solutions and rates, combined with seamless design and delivery.
Sports Facilities
Operating in over 350 locations across the UAE, Palms Sports offers facilities management services to our valued partners. Through our diverse and growing network of subsidiaries we are able to provide a substantial portion of services and operations in-house.
Our Partners
Our Success Story From Vision To Victory
Meet Fouad Darwish, the dynamic CEO of Palms Sports, who embraces Abu Dhabi as his cherished home. With boundless spontaneity and unwavering vision, he built a global sports empire from the heart of the UAE.
