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Investments & Subsidiaries

Palms Sports now actively manages an additional 10 companies, ranging from sports apparel and equipment distribution, to virtual reality gaming, through to a thriving network of private schools.

Investment & Subsidiaries

Security Services


Securiguard Middle East is well established amongst the leading security services providers in the UAE and aligns perfectly with Palms Sports’ proven expertise in manpower supply, large-scale recruitment, and record-breaking events. In June 2023, Palms Sports acquired Securiguard Middle East in a AED 300 million deal, increasing Palms Sports’ market valuation to over AED 3 billion.


UAE Warriors

Established in 2012, UAE Warriors has cultivated an international reputation amongst industry authorities and fans alike through the consistent delivery of action-packed matchups and top-tier production.

World Champs
0 +
Athletes graduating to UFC / Bellator / PFL

Events Management


We deliver customized and tailored services to a variety of sports programs with our unique mix of theory, knowledge, tests, and technical skills. Our team is composed of highly qualified experts that ensure top-of-the-range consultancy services.

Health & Wellness

Khabib Gym

Branded in partnership with UFC legend Khabib Nurmagomedov, spread over 1,500 sqm in West Yas, Khabib Gym by Palms Sports will feature a host of outstanding fitness options, including a unique MMA cage that will allow aspiring young athletes and budding fighters to train to the highest standards and build their competitive edge.


World 1 League

World 1 League offers Olympic-style sports challenges on social media, and first-of-its-kind live stadium events, transforming the way athletes, fans and brands engage.



A gaming company specializing in location-based virtual reality entertainment with installations across major malls in GCC and Europe.

• Focuses on gaming design, software development and simulator manufacturing.
• Holds exclusive licenses with Hasbro’s Transformers and Discovery Channel.
• Currently operates across many malls in GCC and Europe, including Dubai Mall and Selfridges, London.
• Pixoul flagship venue launched (Al Qana, Abu Dhabi).

Sports & Training

Direct Trading LLC

Having already established Palms Sports as a major player in the wholesale and distribution of sports equipment, we are now strengthening our market position by reinvigorating our supply chain dynamics and network through the acquisition of Direct Trading.

Sports & Training

Al Qudra Sports Management LLC

Al Qudra Sports Management LLC (AQSM) is a joint venture between Palms Sports and Dubai Investment Company. Established in 2002, AQSM has more than 2 decades of sports & recreation facilities management experience in the UAE.


Al Rabeeh School

Al Rabeeh School, Abu Dhabi opened its doors more than 40 years ago in September 1979. It is not only regarded as one of the top 10 British curriculum schools in Abu Dhabi but also a school of choice with a rich history of successes in the UAE, with approximately 950 students/year. The school is situated in Muroor Rd, Hadbat Al Za'faranah, in Abu Dhabi, UAE.


Al Rabeeh Academy

Al Rabeeh Academy, a new school built with state-of-the-art facilities and located in Mohammed Bin Zayed Oty, in Abu Dhabi. The Academy opened its doors recently in 2017 and proudly celebrated their first GCSE results in 2021.